Post by account_disabled on Dec 7, 2023 7:02:38 GMT
They are just three insights you need to create a heading that converts website visitors to customers.
One Pain point: What's that One pain point or problem that your brand solves?
For Ahrefs, they found out the pain point– ranking high and getting more traffic. What problems are your prospective and existing customers facing?
Ask questions, research, and join the Job Function Email Database conversations on different social media networks relevant to your industry.
One Unique Solution: One pain point, one solution. You can't have a solution without first understanding the problem.
It's not about having a solution, it's about a UNIQUE SOLUTION, a unique Solution is tailored based on your unique value proposition.
Find gaps in your competitors' homepage headlines, create yours and fill in those gaps.
Power words: Some words are not strong enough to pass a message. While some are very powerful and strike emotions instantly.
Henneke Duistermaat has this to say about power words;
“Weak words have a shallow meaning—they don’t make readers feel something and they don’t allow readers to visualize your words. In contrast, powerful words tend to have strong meanings. They nudge people to take action—to download your report, to contact you for a quote, or to implement your advice.”
Get a list of power words you can use to sparkle your homepage headline
Final Thoughts
If you want to revamp your homepage headline, there's no better time than now because you've got access to what it takes to create one that rocks.
Keep it simple, clear, and compelling, and don't forget that your homepage copy is as important as your website design. Also, do well to add your target keywords in your headline for high rankings for related search queries.
One Pain point: What's that One pain point or problem that your brand solves?
For Ahrefs, they found out the pain point– ranking high and getting more traffic. What problems are your prospective and existing customers facing?
Ask questions, research, and join the Job Function Email Database conversations on different social media networks relevant to your industry.
One Unique Solution: One pain point, one solution. You can't have a solution without first understanding the problem.
It's not about having a solution, it's about a UNIQUE SOLUTION, a unique Solution is tailored based on your unique value proposition.
Find gaps in your competitors' homepage headlines, create yours and fill in those gaps.
Power words: Some words are not strong enough to pass a message. While some are very powerful and strike emotions instantly.
Henneke Duistermaat has this to say about power words;
“Weak words have a shallow meaning—they don’t make readers feel something and they don’t allow readers to visualize your words. In contrast, powerful words tend to have strong meanings. They nudge people to take action—to download your report, to contact you for a quote, or to implement your advice.”
Get a list of power words you can use to sparkle your homepage headline
Final Thoughts
If you want to revamp your homepage headline, there's no better time than now because you've got access to what it takes to create one that rocks.
Keep it simple, clear, and compelling, and don't forget that your homepage copy is as important as your website design. Also, do well to add your target keywords in your headline for high rankings for related search queries.